mailexodus
home/migrations/to Shopify Email
// migrate to

move to Shopify Email without rebuilding by hand.

mailexodus normalizes your current platform into one portable schema, then checks what Shopify Email can actually import. You get a route report before your agent writes anything.

agentUse mailexodus skill: your source → Shopify Email playbook
// try it

bring your data into Shopify Email.

Pick the platform you're leaving and generate a route playbook. The report shows what maps cleanly into Shopify Email's model and what needs review — before you approve writes.

analyzing Klaviyo…
source modeAutomated adapter
source exports8
Shopify Email imports5
destination gapslists, campaigns, templates, automations
data leaves machineno · dry-run
$npx mailexodus@latest migrate --from klaviyo --to shopify-email --dry-run
agentUse mailexodus skill: Klaviyo → Shopify Email playbook
running…open the Klaviyo migration guide →
// fit

when Shopify Email is the right move.

Shopify Email is a strong fit for teams that want shopify email teams moving commerce customers, customer segments, tags, metafields, and email marketing consent state. The migration risk is rarely the CSV — it is the automation graph: triggers, delays, branches, template references, and consent state. mailexodus puts a portable schema in the middle so those objects are inspected before they become Shopify Email objects.

// inbound

what Shopify Email receives.

can import
  • +
    subscribers
  • +
    tags
  • +
    segments
  • +
    custom fields
  • +
    suppressions
needs review
  • ?
    destination mappings still need final operator review
not exposed for import
  • x
    lists
  • x
    campaigns
  • x
    templates
  • x
    automations
destination adapter

Partial automated adapter

Customers with email marketing consent map to subscribers. Segments map to segments. Tags map to tags. Metafields map to custom attributes. Consent state maps to active or unsubscribed status

Shopify Email campaign HTML export is not reliably exposed through the Admin API Dry-run the report first, then approve writes when the counts and destination gaps look right.

// before you switch

plan the move to Shopify Email.

  1. Authenticate your sending domain in Shopify Email (SPF, DKIM, DMARC) and plan a warmup window — sender reputation is earned here, it does not transfer.
  2. Bring consent and suppression state across first, so unsubscribes and bounces are honored from the first send in Shopify Email.
  3. QA migrated templates and segments inside Shopify Email, and send seed tests before any live campaign.
  4. Keep your current platform active until in-flight automations finish and Shopify Email is warmed and trusted.
// migrate it

start with the route playbook.

The agent prompt returns a route report with source exports, destination imports, skipped objects, and manual-review tasks. When it looks right, wire credentials and approve writes from a controlled machine.

inspect

destination coverage

npx mailexodus@latest info shopify-email

playbook

agent playbook

Ask mailexodus for a migration_playbook with to=shopify-email

agentUse mailexodus skill: your source → Shopify Email playbook
compare Shopify Email alternatives →browse every migration page →