mailexodus
home/migrations/to Klaviyo
// migrate to

move to Klaviyo without rebuilding by hand.

mailexodus normalizes your current platform into one portable schema, then checks what Klaviyo can actually import. You get a route report before your agent writes anything.

agentUse mailexodus skill: your source → Klaviyo playbook
// try it

bring your data into Klaviyo.

Pick the platform you're leaving and generate a route playbook. The report shows what maps cleanly into Klaviyo's model and what needs review — before you approve writes.

analyzing ActiveCampaign…
source modeAutomated adapter
source exports6
Klaviyo imports8
destination gapstags
data leaves machineno · dry-run
$npx mailexodus@latest migrate --from active-campaign --to klaviyo --dry-run
agentUse mailexodus skill: ActiveCampaign → Klaviyo playbook
running…open the ActiveCampaign migration guide →
// fit

when Klaviyo is the right move.

Klaviyo is a strong fit for teams that want klaviyo teams with subscriber data, campaigns, and automation branches that need a migration report before rebuild. The migration risk is rarely the CSV — it is the automation graph: triggers, delays, branches, template references, and consent state. mailexodus puts a portable schema in the middle so those objects are inspected before they become Klaviyo objects.

// inbound

what Klaviyo receives.

can import
  • +
    subscribers
  • +
    lists
  • +
    segments
  • +
    custom fields
  • +
    suppressions
  • +
    campaigns
  • +
    templates
  • +
    automations
needs review
  • ?
    segments
  • ?
    automations
not exposed for import
  • x
    tags
destination adapter

Automated adapter

Profiles map to subscribers. Lists and segments map to their matching destination objects. Profile properties map to custom attributes. Campaigns, templates, and flow emails map to content items

Klaviyo can receive profiles, lists, segments, suppression state, campaigns, templates, and flow definitions through exposed APIs. Klaviyo tags label Klaviyo resources such as lists, segments, campaigns, and flows; they are not subscriber/member tags. Imported segments and flows should be staged and reviewed before activation. Dry-run the report first, then approve writes when the counts and destination gaps look right.

// before you switch

plan the move to Klaviyo.

  1. Authenticate your sending domain in Klaviyo (SPF, DKIM, DMARC) and plan a warmup window — sender reputation is earned here, it does not transfer.
  2. Bring consent and suppression state across first, so unsubscribes and bounces are honored from the first send in Klaviyo.
  3. QA migrated templates and segments inside Klaviyo, and send seed tests before any live campaign.
  4. Keep your current platform active until in-flight automations finish and Klaviyo is warmed and trusted.
// migrate it

start with the route playbook.

The agent prompt returns a route report with source exports, destination imports, skipped objects, and manual-review tasks. When it looks right, wire credentials and approve writes from a controlled machine.

inspect

destination coverage

npx mailexodus@latest info klaviyo

playbook

agent playbook

Ask mailexodus for a migration_playbook with to=klaviyo

agentUse mailexodus skill: your source → Klaviyo playbook
compare Klaviyo alternatives →browse every migration page →