mailexodus
home/migrations/to HubSpot
// migrate to

move to HubSpot without rebuilding by hand.

mailexodus normalizes your current platform into one portable schema, then checks what HubSpot can actually import. You get a route report before your agent writes anything.

agentUse mailexodus skill: your source → HubSpot playbook
// try it

bring your data into HubSpot.

Pick the platform you're leaving and generate a route playbook. The report shows what maps cleanly into HubSpot's model and what needs review — before you approve writes.

analyzing Klaviyo…
source modeAutomated adapter
source exports8
HubSpot imports6
destination gapstags, templates, automations
data leaves machineno · dry-run
$npx mailexodus@latest migrate --from klaviyo --to hubspot --dry-run
agentUse mailexodus skill: Klaviyo → HubSpot playbook
running…open the Klaviyo migration guide →
// fit

when HubSpot is the right move.

HubSpot is a strong fit for teams that want hubspot teams that need contact properties, lists, and crm-adjacent marketing email mapped cleanly. The migration risk is rarely the CSV — it is the automation graph: triggers, delays, branches, template references, and consent state. mailexodus puts a portable schema in the middle so those objects are inspected before they become HubSpot objects.

// inbound

what HubSpot receives.

can import
  • +
    subscribers
  • +
    lists
  • +
    segments
  • +
    custom fields
  • +
    suppressions
  • +
    campaigns
needs review
  • ?
    destination mappings still need final operator review
not exposed for import
  • x
    tags
  • x
    templates
  • x
    automations
destination adapter

Automated adapter

Contacts map to subscribers. Static lists map to lists; active lists map to segments. Properties map to custom attributes. Marketing emails map to campaigns

Subscription preference mapping may require portal-specific rules Dry-run the report first, then approve writes when the counts and destination gaps look right.

// before you switch

plan the move to HubSpot.

  1. Authenticate your sending domain in HubSpot (SPF, DKIM, DMARC) and plan a warmup window — sender reputation is earned here, it does not transfer.
  2. Bring consent and suppression state across first, so unsubscribes and bounces are honored from the first send in HubSpot.
  3. QA migrated templates and segments inside HubSpot, and send seed tests before any live campaign.
  4. Keep your current platform active until in-flight automations finish and HubSpot is warmed and trusted.
// migrate it

start with the route playbook.

The agent prompt returns a route report with source exports, destination imports, skipped objects, and manual-review tasks. When it looks right, wire credentials and approve writes from a controlled machine.

inspect

destination coverage

npx mailexodus@latest info hubspot

playbook

agent playbook

Ask mailexodus for a migration_playbook with to=hubspot

agentUse mailexodus skill: your source → HubSpot playbook
compare HubSpot alternatives →browse every migration page →